Healthcare professional conference booth

We were tasked with developing an engaging and eye-catching booth experience that promoted the services and products of the client at international congresses. The HYPEBOX® is a transparent display solution which enables the user to see real products and at the same time interact with digital content on the touchscreen.

Role - UX, UI
Year - 2019

Understanding the problem

The client had booth space at various international conferences for healthcare professionals, including Vienna and Brussels. We were tasked with developing an engaging and eye-catching booth experience that promoted the services and products of the client, emphasising their innovative approach in IV fluids.

Crafting the experience

The first step of the project was to choose the most appropriate option. We identified the HYPEBOX® as an innovative solution that would showcase the client’s services and products in a striking and engaging way. The HYPEBOX® is an integrated, transparent LCD solution. Interactive digital content can be shown on the screen while actual products are showcased behind. 

We had already developed the branding of the client’s service programme and needed to use this on the HYPEBOX®. This branding included video animation of moving liquid. 

Due to the placement of the physical products within the box, space on the screen was restricted. We therefore re-edited the liquid video to enhance the immersive experience and optimise the space. A set of short videos were created and linked to the interface. Depending on the user interaction, this would influence the video experience.

The prototype was developed and we tested the build off-site with the HYPEBOX® manufacturers. 

Deliverables

UX and wireframes were created and shared with the client for approval. The UI, edited videos, final layout and dedicated copy were then developed. This was handed over to the developers. QA was carried out at the final stage.

The key challenge was that we did not have the device in-house. We tested on the only HYPEBOX® available in the UK. At the conference in Vienna, we discovered that the HYPEBOX® there was a different size and so last-minute amends had to be made.