Healthcare professional educational website
Primary biliary cholangitis (PBC) is a progressive liver disease that can lead to liver failure if untreated. The client marketed a treatment for PBC. We were tasked to develop a digital platform as a resource hub for healthcare professionals.
Product websites for parents
The product was a range of infant formulas made by the client. The range includes formulas for newborns through to toddlers that are tailored to meet different nutritional needs. The client wanted us to provide worldwide support to the parents of infants who use them.
Healthcare professional conference booth
We were tasked with developing an engaging and eye-catching booth experience that promoted the services and products of the client at international congresses. The HYPEBOX® is a transparent display solution which enables the user to see real products and at the same time interact with digital content on the touchscreen.
E-learning for healthcare professionals
An interactive platform was required to help sales reps when selling the product to physicians. This e-detail aid needed to bring the data to life while utilising the new campaign, which was based on a social media concept. Patients on the product have the freedom to live their lives to the fullest, so the concept shows patients making the most of this freedom through their social media profiles.
Healthcare professional educational app
The client specialised in rare diseases. Their product was a monthly infusion for adult patients with primary immunodeficiency. With the product, patients can infuse their treatment using one needle in one infusion site, just one time a month, and can self-administer in the comfort of their own homes.
Visual twin
The Visual Twin enables a front line worker to see a rich 3D digital representation of the physical overlaid on top of the physical item, and can display related 2D text as well. This makes the job of understanding what needs “doing” on the physical very easy to understand and execute.
Masterclass TV
Limitations during Covid-19, continuity of support. No active promotion, all communication with HCPs on reactive only basis. No meetings to be scheduled with customers until August 2021 at the earliest. Representatives sensibly promote virtually but should be mindful of the customer situation ensuring the patient comes first